[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/czechmademan.cz\/zeptejte-se-smx-experta-prochazeni-odkazu-a-take-napomocne-nastroje-pro-spravu-outreach\/#Article","mainEntityOfPage":"https:\/\/czechmademan.cz\/zeptejte-se-smx-experta-prochazeni-odkazu-a-take-napomocne-nastroje-pro-spravu-outreach\/","headline":"Zeptejte se SMX experta: Proch\u00e1zen\u00ed odkaz\u016f a tak\u00e9 n\u00e1pomocn\u00e9 n\u00e1stroje pro spr\u00e1vu outreach","name":"Zeptejte se SMX experta: Proch\u00e1zen\u00ed odkaz\u016f a tak\u00e9 n\u00e1pomocn\u00e9 n\u00e1stroje pro spr\u00e1vu outreach","description":"Expert na obsahov\u011b veden\u00e9 budov\u00e1n\u00ed odkaz\u016f Paddy Moogan nab\u00edz\u00ed n\u011bjak\u00e9 praktick\u00e9 tipy na to, jak vlastn\u011b v\u00e9st inbound odkazy a kolabora\u010dn\u00ed n\u00e1stroje ke spr\u00e1v\u011b outreach kampan\u00ed. Expert v\u00a0PPC a kampan\u011b pro obsahov\u011b veden\u00e9 budov\u00e1n\u00ed odkaz\u016f, Paddy Moogan, spoluzakladatel Aira, byl jedn\u00edm z\u00a0prezentuj\u00edc\u00edch pro \u201eJak vlastn\u011b \u0159\u00eddit inbound odkazy ve v\u011bku obsahov\u00fdch skeptik\u016f\u201c, panelov\u00e9 diskuze b\u011bhem...","datePublished":"2026-05-09","dateModified":"2026-05-09","author":{"@type":"Person","@id":"https:\/\/czechmademan.cz\/author\/#Person","name":"","url":"https:\/\/czechmademan.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c065076eb86551fdb70725c8063acf1b60a8edaed14ed654228c4cba13121c83?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c065076eb86551fdb70725c8063acf1b60a8edaed14ed654228c4cba13121c83?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"czechmademan.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/czechmademan.cz\/zeptejte-se-smx-experta-prochazeni-odkazu-a-take-napomocne-nastroje-pro-spravu-outreach\/","wordCount":839,"articleBody":"Expert na obsahov\u011b veden\u00e9 budov\u00e1n\u00ed odkaz\u016f Paddy Moogan nab\u00edz\u00ed n\u011bjak\u00e9 praktick\u00e9 tipy na to, jak vlastn\u011b v\u00e9st inbound odkazy a kolabora\u010dn\u00ed n\u00e1stroje ke spr\u00e1v\u011b outreach kampan\u00ed.Expert v\u00a0PPC a kampan\u011b pro obsahov\u011b veden\u00e9 budov\u00e1n\u00ed odkaz\u016f, Paddy Moogan, spoluzakladatel Aira, byl jedn\u00edm z\u00a0prezentuj\u00edc\u00edch pro \u201eJak vlastn\u011b \u0159\u00eddit inbound odkazy ve v\u011bku obsahov\u00fdch skeptik\u016f\u201c, panelov\u00e9 diskuze b\u011bhem konference SMX East. Z\u00a0publika vze\u0161lo hned n\u011bkolik ot\u00e1zek o budov\u00e1n\u00ed odkaz\u016f a n\u00e1stroj\u016f pro n\u011bj a tak\u00e9 o strategi\u00edch. Paddy si ukrojil trochu sv\u00e9ho \u010dasu, aby na n\u011b dodate\u010dn\u011b odpov\u011bd\u011bl.\u00a0\t\tJak\u00fd je podle v\u00e1s ten nejlep\u0161\u00ed a nejefektivn\u011bj\u0161\u00ed n\u00e1stroj pro spr\u00e1vu budov\u00e1n\u00ed odkaz\u016f a outreach?\u00a0Moogan: Ve spole\u010dnosti Aira se st\u00e1le hodn\u011b spol\u00e9h\u00e1me na Google Sheets a m\u00e1me tak\u00e9 n\u011bkolik formul\u00ed\/sc\u00e9n\u00e1\u0159\u016f pro z\u00e1kazn\u00edky, kter\u00e9 dovoluj\u00ed na\u0161emu t\u00fdmu efektivn\u011b kolaborovat na outreach kampan\u00edch. Tak\u00e9 pou\u017e\u00edv\u00e1me BuzzStream pro n\u011bkter\u00e9 kampan\u011b a pr\u00e1v\u011b nyn\u00ed se d\u00edv\u00e1me na roz\u0161\u00ed\u0159en\u00ed na\u0161eho u\u017e\u00edv\u00e1n\u00ed t\u011bchto n\u00e1stroj\u016f nap\u0159\u00ed\u010d n\u011bkolika t\u00fdmy. Tak\u00e9 pou\u017e\u00edv\u00e1me Streak, aby n\u00e1m pomohl monitorovat, kdy se vlastn\u011b emaily p\u0159e\u010detly a otev\u0159ely a n\u011bkter\u00e9 z\u00a0na\u0161ich t\u00fdm\u016f pou\u017e\u00edvaj\u00ed tak\u00e9 Boomerang k\u00a0napl\u00e1nov\u00e1n\u00ed email\u016f.\u00a0\t\tJak\u00fd n\u00e1stroj pou\u017e\u00edv\u00e1te k\u00a0ur\u010den\u00ed kvality str\u00e1nky, od kter\u00e9 chcete po\u017eadovat odkaz? Jsem velmi zv\u011bdav\u00fd na ty situace, kdy se takto spolupracuje s\u00a0bloggery nebo influencery. Je velk\u00fd po\u010det shl\u00e9dnut\u00ed str\u00e1nky dostate\u010dn\u00fd?\u00a0Moogan: Hodn\u011b na\u0161eho prohled\u00e1v\u00e1n\u00ed odkaz\u016f je manu\u00e1ln\u00ed, co\u017e znamen\u00e1, \u017ee n\u011bjak\u00fd \u010dlen na\u0161eho t\u00fdmu manu\u00e1ln\u011b kontroluje a recenzuje str\u00e1nky je\u0161t\u011b p\u0159edt\u00edm, ne\u017e je p\u0159id\u00e1me do na\u0161eho outreach seznamu. To znamen\u00e1, \u017ee kvalita str\u00e1nek, kter\u00e9 p\u0159id\u00e1v\u00e1me do outreach seznam\u016f, je p\u0159irozen\u011b velice vysok\u00e1 ani\u017e bychom pot\u0159ebovali n\u011bjak\u00e9 metriky \u010di n\u00e1stroje. Pou\u017e\u00edv\u00e1me ale nap\u0159\u00edklad Moz Bar, abychom si dali pozor na autoritu dom\u00e9ny, ale to je sp\u00ed\u0161e hrub\u00fd n\u00e1vod ke kvalit\u011b str\u00e1nky a my taky \u010d\u00edsel p\u0159\u00edli\u0161 nedr\u017e\u00edme.\u00a0\t\tVid\u011bli jste, \u017ee by emailov\u00e9 adresy, pou\u017e\u00edvaj\u00edc\u00ed klientskou dom\u00e9nu, m\u011bly lep\u0161\u00ed v\u00fdsledky v\u00a0outreach?\u00a0Moogan: Nevid\u011bli jsme skoro v\u016fbec \u017e\u00e1dn\u00e9 rozd\u00edly, kdy\u017e jsme pou\u017e\u00edvali klientskou dom\u00e9nu email\u016f nam\u00edsto na\u0161\u00ed vlastn\u00ed. V\u011bt\u0161ina na\u0161ich klient\u016f od n\u00e1s nevy\u017eaduje pou\u017e\u00edvat jejich vlastn\u00ed dom\u00e9nu a ve v\u00fdsledku je to, \u017ee je pou\u017e\u00edv\u00e1na v\u00fdchoz\u00ed dom\u00e9na \u2013 na\u0161e aira.net emailov\u00e1 adresa, kter\u00e1, teda alespo\u0148 prozat\u00edm, nevypad\u00e1, \u017ee by n\u00e1s dr\u017eela zp\u00e1tky.\u00a0\t\tV\u011b\u0159\u00edte, \u017ee se pot\u0159ebujeme zam\u011b\u0159it daleko v\u00edce na soci\u00e1ln\u00ed pod\u00edl nam\u00edsto \u201etradi\u010dn\u00edho\u201c budov\u00e1n\u00ed odkaz\u016f z\u00a0webov\u00fdch str\u00e1nek? Nap\u0159\u00edklad dvacet p\u011bt procent ze soci\u00e1ln\u00edch pod\u00edl\u016f a sedmdes\u00e1t p\u011bt procent na odkazy?\u00a0Moogan: To z\u00e1le\u017e\u00ed na tom, co je va\u0161im c\u00edlem a v\u00a0jak\u00e9m pr\u016fmyslu v\u00e1\u0161 klient operuje. Soci\u00e1ln\u00ed pod\u00edly mohou b\u00fdt velmi dobr\u00e9 pro jakousi pov\u011bdomost o zna\u010dce a pro n\u011bkter\u00e9 konzumersk\u00e9 odv\u011btv\u00ed pr\u016fmyslu zvl\u00e1\u0161t\u011b, mohou b\u00fdt dobrou v\u011bc\u00ed pro generov\u00e1n\u00ed dobr\u00e9ho provozu. Ale kdy\u017e p\u0159ijde na budov\u00e1n\u00ed odkaz\u016f, mysl\u00edm si, \u017ee velkou \u010d\u00e1st \u010dasu by mu m\u011bla b\u00fdt d\u00e1na, pokud p\u0159ijde na organick\u00fd provoz, kter\u00fd je kl\u00ed\u010dov\u00fdm kan\u00e1lem pro v\u00e1s a vy chcete r\u016fst.\u00a0\t\tMysl\u00edte si, \u017ee evergreenov\u00fd obsah se bude st\u00e1vat a\u017e p\u0159\u00edli\u0161 \u010dast\u00fdm a pou\u017e\u00edvan\u00fdm s\u00a0obry jako je Guardian \u010di Refinery29, kter\u00e9 do n\u011bj \u010d\u00edm d\u00e1l v\u00edce investuj\u00ed?\u00a0Moogan: Nemysl\u00edm si, dokud bude kvalita obsahu z\u016fst\u00e1vat na vysok\u00e9 kvalit\u011b, tak ne. Evergreenov\u00fd obsah je jenom o hloubce, kvalit\u011b a relevanci, a pokud z\u00e1\u0159\u00edte ve v\u0161ech t\u011bchto kategori\u00edch, tak v\u00e1\u0161 obsah bude vy\u010dn\u00edvat nad ostatn\u00ed, dokonce i v\u00a0p\u0159epln\u011bn\u00e9m trhu. Tak\u017ee je tu jist\u00e9 nebezpe\u010d\u00ed toho, \u017ee se trh stane zapln\u011bn\u00fd, ale to sam\u00e9 se \u0159\u00edkalo i o ikonografik\u00e1ch a ty mohou st\u00e1le dob\u0159e fungovat, pokud je jejich kvalita vysok\u00e1.\u00a0Search Engine Land konference SMX WEST, ud\u00e1lost, kter\u00e9 se mus\u00ed ka\u017ed\u00e9 SEO z\u00fa\u010dastnit, pro market\u00e9ry vyhled\u00e1v\u00e1n\u00ed, se op\u011bt vrac\u00ed do San Jose v\u00a0lednu 30-31. Agenda, kter\u00e1 je nyn\u00ed narvan\u00e1 pades\u00e1ti sv\u011btov\u00fdmi speakery, v\u00e1s nau\u010d\u00ed praktick\u00e9 taktiky vyhled\u00e1v\u00e1c\u00edho marketingu, kter\u00e9 m\u016f\u017eete implementovat okam\u017eit\u011b, abyste mohli z\u00edskat v\u00edce pov\u011bdomosti o zna\u010dce, provozu a konverz\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                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